Privacy Policy

Your Privacy Matters

This Privacy Policy outlines how we collect, use, store and protect your personal data. We are committed to safeguarding your privacy in accordance with applicable UK data protection laws, including the UK GDPR.

1. Who We Are

Your information is held by Wholesale Shoes Limited. If you have any questions, please contact us via our contact page.

2. What Information We Collect

We may collect personal and business information such as:

• Name, address, email address, and phone number
• IP address and browser/device details (where applicable)
• Order history and communication records

3. How We Collect Information

We collect data when you browse our website, place an order, open an account, or contact us. Some data, such as IP addresses and browser type, may be collected automatically.

4. How We Use Your Data

We use your information to:

• Process orders and manage your account
• Provide customer support
• Send updates about products or services
• Improve our services and website
• Send marketing messages where permitted
• Detect fraud or misuse

5. Legal Basis for Processing

We only process your data when we have a valid legal basis, such as fulfilling a contract, complying with legal obligations, legitimate business interests, or with your consent.

6. Email Communications & Marketing

We send two types of emails:

• Service/transactional emails - these are necessary to run your account or fulfil an order (e.g. order confirmations, invoices/pro formas, password resets, important account notices). These are not marketing and are sent as part of our contract with you. You cannot opt out of receiving essential service emails.
• Marketing emails - these include product news, stock updates and offers. You can opt out at any time using the unsubscribe link in any marketing email. We maintain a suppression list to ensure your preferences are respected. Unsubscribing from marketing will not affect receipt of service emails.

Marketing emails are sent on the basis of our legitimate interests in keeping trade account holders informed about our products and services. We do not include promotional content in transactional emails.

7. Data Retention

We retain your data as long as necessary for business or legal purposes, usually up to 7 years after your account is closed.

8. Data Security

We use secure servers, encryption (SSL), and firewall protection. Physical records are kept securely in locked and alarmed offices.

9. Third Parties

We do not sell or rent your data. We may share necessary data with trusted partners, such as couriers, IT service providers, or government bodies like HMRC, solely for the purpose of fulfilling your orders or complying with legal obligations.

10. Cookies & Analytics

We use cookies and Google Analytics to improve your browsing experience. This includes recognising you on return visits. By continuing to use our site, you consent to our use of cookies.

11. International Transfers

If your data is stored or processed outside the UK, we ensure it is protected by appropriate safeguards as required by UK GDPR.

12. Your Rights

You have the right to access, correct, delete, or restrict your personal data. You can also object to processing. To exercise these rights, please contact us.

13. Data Breaches

In the event of a data breach, we will notify you and the appropriate authorities in accordance with legal obligations.

14. Policy Updates

This policy may be updated from time to time. Changes will take effect upon publication, and it is the customer's responsibility to review this policy periodically.